Category Archives: Sustainability

Ethical marks enter the mainstream

Tesco’s and Sainsbury’s recent dispute on whether Fairtrade products can be price-compared to non-Fairtrade comes down to what degree ethics play a role in consumers’ purchasing decisions. There is a strong body of evidence suggesting that the Fairtrade mark enhances … Continue reading

Posted in Consumer behaviour, Ethics, Fairtrade, Retail, Sustainability, Trust, Uncategorized | Leave a comment