Monthly Archives: February 2018

Remodelling the brand / retailer deal

It’s not easy to spot retail history in the making.  WalMart’s acquisition of Asda in 1999 was perhaps less seismic than predicted at the time.  Almost no one mentioned shopping when Apple launched the iPhone in January 2007. But 25th … Continue reading

Posted in Brand, Multichannel, Online retailing, Retail | Comments Off on Remodelling the brand / retailer deal