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Monthly Archives: February 2018
Remodelling the brand / retailer deal
It’s not easy to spot retail history in the making. WalMart’s acquisition of Asda in 1999 was perhaps less seismic than predicted at the time. Almost no one mentioned shopping when Apple launched the iPhone in January 2007. But 25th … Continue reading
Posted in Brand, Multichannel, Online retailing, Retail
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