Category Archives: Trust

A question of trust

We often hear that we are in a general crisis of trust.  Not only among brands, but also bankers, politicians, the media, and nearly all institutions. Should retailers be concerned about this? On the one hand, yes: each year, OC&C’s … Continue reading

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Ethical marks enter the mainstream

Tesco’s and Sainsbury’s recent dispute on whether Fairtrade products can be price-compared to non-Fairtrade comes down to what degree ethics play a role in consumers’ purchasing decisions. There is a strong body of evidence suggesting that the Fairtrade mark enhances … Continue reading

Posted in Consumer behaviour, Ethics, Fairtrade, Retail, Sustainability, Trust, Uncategorized | Leave a comment

Winning customers’ trust

One of the most striking findings of this year’s Retail Proposition Strength Index, launched by OC&C at the World Retail Congress two weeks ago, was that customers’ trust in retail brands is in sharp decline.   Of nearly 400 retailers rated … Continue reading

Posted in Consumer behaviour, Online retailing, Retail, Trust | Leave a comment